Marsha Field 10.17.2012
"Strategy, why do you need it?"
Strategy is a military term that is a game changer. It is a plan to a well thought out solution to a critical problem. In the military it is about life or death. In advertising it is about creating consumer loyalty and building brand recognition. Without strategy you are throwing your money to a wall hoping it will stick. With strategy, the facts are known, the obstacles are apparent and the road to success is mapped and easy to achieve.
As an owner, marketing/sales person, which direction makes most sense to you? Thought and solution always out weigh and out perform, reactive tactics.