Administrator     01.20.2014

"Millennials largest most-influential generation"

Wow, this is a great article that really speaks to many organizations who want to connect with this largest most influential group of today. I love the reference to mobile and social as this technology is something we cannot ignore. I also like the objectives that are posted. This helps to understand the purpose of how and why, I hope these points from Scott Schwertly will be helpful to you in moving forward in your presentations and promotional materials that would be effected by the same motivators.

How to Present to Millennials -article by Scott Schwertly (The Official Slideshare Blog)
If you find yourself giving a presentation anytime soon, there is a large probability that a significant part of your audience will be comprised of millennials. These are individuals who were born between 1980-2000, and this group recently surpassed Boomers as the largest and likely most-influential generation in America.
If your audience is going to be made up of these young professionals, you need to be mindful of how to appeal to this demographic. Here are a few suggestions to make sure your message resonates with them.

Be Mobile
A majority of millennials are married to their mobile devices. It’s with them at all times of the day, being utilized not only as their primary vehicle for email and text, but also as their alarm clock, productivity manager, entertainment and news source and more. If you can find a way to get their attention on this device, you’ll win some brownie points.  But be sure to utilize apps that will keep them plugged into your presentation and subject matter. Check out mobile apps like SlideKlowd, which allows audience members to view your slides and respond to what you’re saying in real time.
Objective: Keep your presentations interactive.

Be Transparent
Anyone can spot a poser or faker and you don’t want to become that guy or gal. Millennials in particular are looking for a sense of depth, transparency and vulnerability from those who are in their lives — which means they want to see it from you as well on stage.
Objective: Be yourself and find your own authentic voice.

Be Social
We live in a world where apps like Instagram, Snapchat, Twitter and Facebook are integrated fully into the millennial lifestyle. You need to acknowledge and embrace this reality. Request conversation and interaction online, after your talk.
Objective: Continue the conversation on social media channels after your presentation.

Be Purposeful
The millennial generation has often been branded as the “entitled” generation. However, most millennials are willing to work hard — very hard — as long as they believe in the organization and its purpose. Make sure you define a higher message in your speech that will resonate with your audience.
Objective: Share how your brand, product or service impacts the greater good.

Be International
Millennials perceive international experience as a critical attribute. If a presenter can demonstrate her understanding of a globalized economy, she can tear down some walls and build credibility.
Objective: Speak from a global lens by utilizing international case studies or stories.

This generation is only going to continue to grow and expand into the workforce. You need to discover the best techniques that are going to appeal to them today so you can continue to grow your own career and brand tomorrow.

About the Author
Scott Schwertly is the author of How to Be a Presentation God and CEO of Ethos3, a Nashville, TN-based presentation boutique providing professional presentation design and training for national and international clients ranging from Fortune 500 companies to branded individuals like Guy Kawasaki. If Scott is not working with his team building presentations, you will find him in the pool, on the bike, or on a long run. Scott lives in Nashville, TN with his wife and three dogs. He has a B.A. and M.B.A. from Harding University.

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Marsha Field     10.13.2013

"To Be or Not to Be? That is the question…."

This weekend I attended The Breaking Ground Conference; enacting change through OISE University with educators who are looking for new ways of teaching and using their field to create more sustainable classrooms, schools and communities through holistic and spiritual practices.

I love creating awareness. Most small businesses and start ups have a difficult time getting their ideas off the ground. Creating an awareness requires clarity, planning and thought on “who are you”,”what are you”, “why are you wanting to do this now?”. It allows us to look at “the why” and evaluate whether their is a need for that “why” in the chosen community. If there is one or more reasons than a strategic marketing person can identify and create branded campaigns/materials that will create engagement, identify with users and excite and energize momentum to organically grow and share.  A good business person will ask you the right questions to really look into your business, discovering your uniqueness, your core offerings and maximizing those offerings, instilling them into simple form. Creativity is the solution to sustainability and problem solving is the work that needs to take place before implementing branding and building marketing and communication tools.

At PRM the process is intuitive and organic. Like a delicious desert, taking the raw healthy ingredients, distilled in simple form, adding love, compassion, time and creativity, forms a sweet masterpiece attracting the desired being to experience its essence. 

We help you find where you need to focus and how you can plan and build sustainable success.

If you have any questions please send them to me. I would be happy to listen.

Marsha Field
Account Director

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Administrator     08.08.2013

"16 Key Questions to Differentiate your Brand"

Being a follower of Jamie Turner, Chief Content Officer at the 60 Second Marketer and having read Simon Sinek’s most recent book titled “Start with Why”, how great leaders inspire everyone to take action, it is clear to me that to be successful in creating brand awareness company leaders need to differentiate their brand and act in accordance to those beliefs.  Here is a list of valuable questions needed to gain your own clarity.

  1. Why have we chosen to do what we do? (What is your companies inspired story?)
  2. What do we do better than anybody else?​
  3. How does our customer benefit from what we sell?
  4. When we win, why do we win?
  5. What are the top three reasons customers have bought our products or services?
  6. What is our typical sales cycle?
  7. What type of work do we most enjoy?
  8. What values, personality, and attitude do we want to project?
  9. Going forward, what are the essential attributes of our target customer?(Industry segment, size of organization/corporation, demographics, job position, motivators, internal and external influencers, buying habits, key message points, factors in buying decisions, association, publications, trade shows
  10. What percentage of next year’s revenue is expected from new vs existing customers?
  11. What is our greatest opportunity in the next 2 years? Why is it such a great opportunity?
  12. What would we need beyond our company’s current strengths/positioning/products to seize the opportunity described above?
  13. What is our greatest threat? Are these threats within our control? If so, what should we do to control them?
  14. Who are our key competitors?
  15. Who is our competition targeting?
  16. How do we wish to be viewed, in relation to our competition?

Would you add anything to this list? Let me know in the comments section below.

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